Curriculum / Learning Outcomes

 

Session 1: September 10, 12:00 – 1:45 p.m. Eastern

Illuminating core purpose - the essence of your brand mid-pandemic

  • Seeing the full spectrum of your work through a different lens
  • Identifying and fully leveraging your strengths (envisioning a resilient practice)
  • Partners (collaborators), pricing (setting your value), and path (the dominant posture with clients)
  • Post-session reflective exercises will be provided – I’ll be guiding you through an exercise to help you envision and describe what you see as the driving environmental forces that will shape the future of your practice. Using a scenario planning 2x2 quadrant map, you’ll give voice to four plausible futures for your practice. You’ll then use this scenario map as a reference point through which you experience and absorb (and ultimately apply) the learnings from the remaining two sessions).

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Session 2: September 17, 12:00 – 1:45 p.m. Eastern

Getting clearer about your business model…so you can better map your practice impact – rehearsing the future

  • Partners, pricing, and products
  • Addressing the issue of scale – business model considerations     
  • Post-session reflective exercises will be provided – based on our discussion to this point, I’ll invite you to storyboard your next chapter practice roll-out and impact. This exercise will enable you to fuse your earlier thinking about plausible futures with your envisioned sense of your own highest possibilities.

Session 3: September 24, 12:00 – 1:45 p.m. Eastern

Having an ongoing dialogue with your marketplace

  • What’s your story: the story of you, the story of us, the story of now?
  • Brand governs channel selection – creating your (new) niche
  • Business development is a relationship and every relationship is a conversation

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Schedule:

  • Thursdays September 10, 17, 24
  • 12:00 - 1:30 p.m. Eastern

Pricing: $595 per person (team participation packages available)

Register