Curriculum / Learning Outcomes
Session 1: Illuminating the core of your brand mid-pandemic
- Mindset check-in: Reframing “non-essential” during crisis – consulting practice resilience
- Fully leveraging your strengths (envisioning a full practice)
- Partners (collaborators), pricing (setting your value), and path (the dominant posture with clients
- Post-session reflective exercises will be provided
Session 2: Mapping your practice impact – rehearsing the future
- Partners, pricing, and products
- Storyboarding your practice impact
- Post-session reflective exercises will be provided
Session 3: How to have an ongoing dialogue with your marketplace
- What’s your story: the story of you, the story of us, the story of now?
- Brand governs channel selection – creating your (new) niche
- Business development is a relationship and every relationship is a conversation
Schedule:
- Thursdays September 10, 17, 24
- 12:00 - 1:30 p.m. Eastern
Pricing: $595 per person (team participation packages available)