Curriculum / Learning Outcomes

 

Session 1: Illuminating the core of your brand mid-pandemic

  • Mindset check-in: Reframing “non-essential” during crisis – consulting practice resilience
  • Fully leveraging your strengths (envisioning a full practice)
  • Partners (collaborators), pricing (setting your value), and path (the dominant posture with clients
  • Post-session reflective exercises will be provided

 

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Session 2: Mapping your practice impact – rehearsing the future

  • Partners, pricing, and products
  • Storyboarding your practice impact
  • Post-session reflective exercises will be provided

Session 3: How to have an ongoing dialogue with your marketplace

  • What’s your story: the story of you, the story of us, the story of now?
  • Brand governs channel selection – creating your (new) niche
  • Business development is a relationship and every relationship is a conversation

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Schedule:

  • Thursdays September 10, 17, 24
  • 12:00 - 1:30 p.m. Eastern

Pricing: $595 per person (team participation packages available)

Register