Curriculum / Learning Outcomes
Illuminating core purpose - the essence of your brand mid-pandemic
- Seeing the full spectrum of your work through a different lens
- Identifying and fully leveraging your strengths (envisioning a resilient practice)
- Partners (collaborators), pricing (setting your value), and path (the dominant posture with clients)
- Post-session reflective exercises will be provided – I’ll be guiding you through an exercise to help you envision and describe what you see as the driving environmental forces that will shape the future of your practice. Using a scenario planning 2x2 quadrant map, you’ll give voice to four plausible futures for your practice. You’ll then use this scenario map as a reference point through which you experience and absorb (and ultimately apply) the learnings from the remaining two sessions).
Session 2
Getting clearer about your business model…so you can better map your practice impact – rehearsing the future
- Partners, pricing, and products
- Addressing the issue of scale – business model considerations
- Post-session reflective exercises will be provided – based on our discussion to this point, I’ll invite you to storyboard your next chapter practice roll-out and impact. This exercise will enable you to fuse your earlier thinking about plausible futures with your envisioned sense of your own highest possibilities.
Session 3
Having an ongoing dialogue with your marketplace
- What’s your story: the story of you, the story of us, the story of now?
- Brand governs channel selection – creating your (new) niche
- Business development is a relationship and every relationship is a conversation
Schedule:
- Co-determined with those who most want to attend