Illuminating core purpose - the essence of your brand
Seeing the full spectrum of your work through a different lens
Identifying and fully leveraging your strengths (envisioning a resilient practice)
Partners (collaborators), pricing (setting your value), and path (the dominant posture with clients)
Post-session reflective exercises will be provided – I’ll be guiding you through an exercise to help you envision and describe what you see as the driving environmental forces that will shape the future of your practice. Using a scenario planning 2x2 quadrant map, you’ll give voice to four plausible futures for your practice. You’ll then use this scenario map as a reference point through which you experience and absorb (and ultimately apply) the learnings from the remaining two sessions).
Getting clearer about your business model…so you can better map your practice impact – rehearsing the future
Partners, pricing, and products
Addressing the issue of scale – business model considerations
Post-session reflective exercises will be provided – based on our discussion to this point, I’ll invite you to storyboard your next chapter practice roll-out and impact. This exercise will enable you to fuse your earlier thinking about plausible futures with your envisioned sense of your own highest possibilities.
Having an ongoing dialogue with your marketplace
What’s your story: the story of you, the story of us, the story of now?
Brand governs channel selection – creating your (new) niche
Business development is a relationship and every relationship is a conversation
Co-determined with those who most want to attend
You move in the direction of what you pay most attention to.